iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone
Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch All-Screen
Design, with Powerful A12 Bionic Chip and a Breakthrough Dual Camera
System
Cupertino, California — Apple today announced iPhone Xs and iPhone Xs
Max, the most advanced iPhones ever, taking the vision for the future
of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch
iPhone Xs Max feature stunning Super Retina displays, a faster and
improved dual camera system that offers breakthrough photo and video
features, the first 7-nanometer chip in a smartphone — the A12 Bionic
chip with next-generation Neural Engine — faster Face ID, wider stereo
sound, a beautiful new gold finish and introduce Dual SIM to iPhone.
iPhone Xs and iPhone Xs Max will be available for pre-order beginning
Friday, September 14 and in stores beginning Friday, September 21.
“iPhone Xs is packed with next-generation technologies and is a huge
step forward for the future of the smartphone. Everything is state of
the art including the industry-first 7-nanometer A12 Bionic chip with
8-core Neural Engine, faster Face ID and an advanced dual camera system
that shoots Portrait mode photos with Smart HDR and dynamic depth of
field,” said Philip Schiller, Apple’s senior vice president of Worldwide
Marketing. “iPhone Xs is not one, but two new iPhone models, and iPhone
Xs Max offers the biggest display ever in an iPhone with the biggest
battery ever in an iPhone, delivering up to an hour and a half more
battery life in your day.”
Two All-Screen Designs
iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide color management for the best color accuracy in the industry. iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.
A surgical grade stainless steel band now in gold joins finishes in
silver and space gray. Wider stereo playback creates a more immersive
soundstage. The front and back glass design features the most durable
glass ever in a smartphone with improved scratch resistance, while the
glass back enables faster wireless charging. iPhone Xs and iPhone Xs Max
reach a new level of splash and water resistance of IP68 for up to 2
meters for 30 minutes and protect against everyday spills including
coffee, tea and soda.2
A12 Bionic and Next-Generation Neural Engine
The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.
The next-generation Neural Engine is built for advanced machine
learning in everything from photography to augmented reality. A new
eight-core design allows it to complete up to 5 trillion operations per
second compared to 600 billion in A11 Bionic. This enables new
capabilities like faster plane detection for ARKit and new features that
use real-time machine learning. For the first time the Neural Engine is
open to Core ML, empowering developers to build apps that utilize this
highly efficient machine learning engine. Core ML running on the A12
Bionic Neural Engine is up to nine times faster than on A11 Bionic, with
as little as one-tenth the energy usage.
Breakthrough 12MP Dual Camera System
iPhone Xs continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.
The 12-megapixel dual camera system features dual optical image
stabilization with 2x optical zoom, while a new sensor is twice as fast.
Smart HDR creates photos with more highlights and shadow detail. Larger
and deeper pixels improve image fidelity and low-light performance.
Advanced depth segmentation in Portrait mode enables more
sophisticated portraits with professional-level bokeh. New Depth Control
allows users to dynamically adjust the depth of field in the Photos app
both in real-time preview3 and post-capture to create portraits with a
beautiful background blur. Portrait mode with Depth Control is also
available on the TrueDepth camera for selfies, which includes Memoji and
faster face tracking support for third-party ARKit apps.
iPhone Xs and iPhone Xs Max deliver the highest quality video capture
in a smartphone. The larger pixels and larger, faster sensor enable
improved low-light performance and video stabilization, as well as
extended dynamic range for more highlight and shadow detail in video
modes up to 30 frames per second. Using the four built-in mics, users
can also record stereo sound to get the most out of video recordings.
Advanced Technologies
Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.iPhone Xs and iPhone Xs Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.
Featuring iOS 12
iPhone Xs and iPhone Xs Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.
Pricing and Availability
- Customers will be able to pre-order iPhone Xs and iPhone Xs Max beginning Friday, September 14, with availability beginning Friday, September 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
- iPhone Xs and iPhone Xs Max will be available in more than 25 countries and territories including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia and South Africa beginning Friday, September 28.
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